Laura Baddish

laura baddish nyc the baddish groupWith more than 20 years in public relations and marketing experience, Laura Baddish is a smart and savvy publicist.  As the chief executive officer of her own public relations agency, she has achieved repeated success identifying ways to improve awareness, reach and penetration for established brands including Bacardi Rums, Driscoll’s Berries, The Distillerie Branca brands, DeCecco Pasta, Perrier Sparkling Water, Purina  and for major publishers including Harper Collins, Artisan, Workman, Clarkson Potter, Wiley Publishing, Houghton Mifflin, Eating Well Magazine, and Chocolatier Magazine.

Laura Baddish founded The Baddish Group in 2000 and continues to act as its CEO and primary client contact.  The boutique agency focuses on wine, spirits, food and epicurean accounts. A genius at program development and selecting the right partnerships for her clients, she frequently works with cookbook authors and chefs on programs that are mutually beneficial for them and for the brands she represents.  She and her team create high visibility public relations programs, including developing and executing unique, attention-grabbing special events thanks to her rich understanding of event space.

A seasoned strategist, businesswoman and leader, Ms. Baddish offers every client her personal attention and keen eye for the right angle that will capture media attention.  She knows how to build momentum by leveraging key relationships with insiders and influentials. Her media and marketing expertise regularly result in successful programs that enable her clients to build buzz, attract new customers, expand into new markets and outpace and outperform the competition.

Laura Baddish is adept at all aspects of the practice of marketing public relations including:  Online and Traditional Media Relations, Media Tours, Author Representation, New Product Launches, Brand Management, Brand Strategy, Campaign Management, Corporate Sponsorships, Creative Services, Event Management, Marketing Communications, Strategic Communication Plans, Strategic Positioning, Tactical Campaigns, Trade Publications, Social Media Platforms

Throughout her career, Laura Baddish has created award-winning programs.  Award designations include:  the Holmes Report:  Creativity in Public Relations, National Dessert Day, 1st Place Winner; International Association of Culinary Professionals Marketing Award: Putting Mojito on the Map; Beverage Dynamics Award, 1st place for PR Campaign of the Year (multiple wins); MarCom Gold Awards 2013 – Publicity, Public Relations Special Events and Public Relations Program; Bulldog Reporter Award: Best Campaign Under $25,000; SABRE Award Nominee: Food & Beverage Branded 2014; IACP Award of Excellence; and Creativity in Public Relations Award (Paul Holmes), Beverage. The agency has just been notified of a 2014 NAMA Award and is waiting learn more about its designation.

Prior to the formation of her own agency, Laura’s experience includes ten years directing the PR division of THE ALDEN GROUP, where she provided solid leadership for the PR arm of the advertising agency handling both B2C and B2B clients.  Her past experience also included positions as Director of Special Events at Booke and Company, and Event Manager at Macy’s New York where she planned an orchestrated the famous Thanksgiving Parade, the Flower Show, Annual Fireworks Show and Easter Egg Roll at The White House.

Among her professional memberships are:  New York Women’s Culinary Alliance, the International Association of Culinary Professionals, National Association of Women’s Chefs and Restaurateurs,

National Association of Catering Executives and PRSA— Public Relations Society of America.  She has taught public relations at the Fashion Institute of Technology (FIT), Tobe Coburn Institute and New York University’s School of Food and Nutrition.

Laura Baddish holds a B.A., in Communications.  Her personal interests include cooking, reading and wine tasting.  She and her husband live in New Jersey.